Article
Beyond Traditional Banking: Mapping the Emerging Neo-Banking Research Landscape using ADO-TCM Framework
The rapid growth of neo-banking has transformed the digital financial services landscape, yet the existing literature remains dispersed across diverse themes, adoption factors, and research settings. To address this gap, this study employs a Systematic Literature Review (SLR) and adopts the ADO-TCM (Antecedents, Decisions, Outcomes; Theories, Contexts, and Methods) framework to systematically synthesize the existing neo-banking literature. The review examines antecedents, decision processes, post-adoption outcomes, dominant theories, contextual settings, and methodological approaches. The findings reveal that existing studies primarily focus on behavioural intention, while actual usage behaviour and post-adoption outcomes remain comparatively underexplored. The synthesis further demonstrates that neo-banking adoption is influenced by technology acceptance factors, multidimensional perceived risks, institutional trust, and socio-demographic characteristics across diverse contexts. Based on these findings, the study develops a conceptual model grounded in UTAUT-3 and Perceived Risk Theory, providing a coherent theoretical foundation and a structured agenda for future empirical research on neo-banking adoption, particularly in emerging market contexts.