Article
Exploring the Influence of Digital Financial Literacy on Sustainable Tourism Practices among College Students
In the digital age, Digital Financial Literacy (DFL) is prerequisite skill for individuals, particularly college students, to effectively manage their financial resources, especially in the context of travel-related expenses. As travel becomes increasingly integral to both academic and personal development, mastery of digital financial tools and various financial applications empowers students to make informed financial decisions. This study investigates the influence of DFL on sustainable tourism practices among college students, focusing on Digital knowledge, financial knowledge, awareness of digital financial services and also risk management. A structured survey was administered to assess the DFL of 418 students in the Tiruchirappalli District. The findings reveal a strong positive correlation between sustainable tourism behaviors and DFL, showing that higher levels of digital financial literacy students are more likely to make environmentally responsible, socially conscious, and financially sustainable travel choices. These results highlight the significance of incorporating digital financial literacy into Higher education institutions, especially for students pursuing tourism, as it provides prerequisite skills for managing finances responsibly. This study underscores that financial literacy not only contributes to personal economic stability but also promotes travel behaviors that benefit local communities, enhance environmental conservation, and protect cultural heritage.