Article
Effective Human Resource Management (HRM) Practices Moderates Supply Chain Management (SCM) and Supply Chain (SC) Performance
This study was conducted to investigate the moderating effect of competitive intensity on the effectiveness of elements of Human Resource Management (HRM) in Supply Chain Management (SCM). The study was designed quantitatively in the form of correlational research, which aims to examine the relationship between HRM practices, SCM, competitive intensity and supply chain performance. 246 employees were selected randomly from Future Retail Ltd., Chennai for the study. Structured questionnaires, open-ended questionnaires, and personal interviews were used to gather the quantitative and qualitative data for realizing the research objectives of HRM and SCM practices. The answers given were measured on a 5-point Likert scale, while the reliability of the measurement instruments was tested by Cronbach's alpha coefficient which showed good internal consistency of the research instruments. The statistical results, in turn, showed that level of competitiveness significantly influenced the link between HRM practices and supply chain performance. The results of Confirmatory Factor Analysis (CFA) showed that the proposed research framework had a good model fit, with a CFI value of 0.814 and GFI of 0.908. The study also found that SCM practices have positive impacts on the efficiency and effectiveness in the supply chain. Moderated mediation revealed that a high level of competitive intensity was found to be necessary to obtain efficient supply chain performance (Indirect effect = 0.070, SE = 0.031). The results highlighted the significant role of human friendly HRM practices like talent retention, leadership development, employee participation and organizational coordination as strategic enablers for SCM sustainable performance. Overall, the study makes a contribution to the application of statistical instruments in the analysis of HRM and SCM synergy and the significance of the enhancement of human resource capacities for a sustainable performance of a retail supply chain.