Adoption and Structural Dimensions of Sustainable Event Management Practices in Delhi-NCR: An Empirical Study

Adoption, Sustainable dimensions, Event management, Delhi-NCR

This study examines the adoption and structural dimensions of sustainable event management practices in the Delhi-NCR region, a major hub for events and exhibitions in India. A quantitative and empirical approach was adopted, with primary data collected from 402 event professionals using a structured questionnaire based on a five-point Likert scale. Data were gathered between January and March 2026 using purposive and convenience sampling. The study aims to assess differences in the adoption levels of selected sustainable strategies and to identify their underlying dimensions. The Friedman Test revealed significant differences in adoption levels, with higher preference for cost-effective practices such as reusable décor and digital invitations, and lower adoption of practices like sustainable transport and reporting. Further, Exploratory Factor Analysis identified two key dimensions: environmental and resource efficiency practices, and operational and strategic sustainability practices. The study provides useful insights for enhancing sustainability adoption in the event industry.