AI Powered Ethical Innovations for Sustainable Business Decision: Empirical Evidence from Indian ITEs Organisations

Artificial Intelligence (AI), Ethical Innovation, Sustainable Business, Corporate Social Responsibility (CSR), Data Privacy, Trust

Artificial Intelligence (AI) is integrated into strategic decision making to transform the business landscapes where it offers extraordinary opportunities to scale, optimise the operations, and push the innovations. This approach helps the business to promote ethical, transparent, and sustainable practices. Organizations can analyse huge amount of data, improve their operational efficiencies, reduce the environmental effect, and make sure of having fair decision-making process with the help of AI-powered ethical innovations. These innovations are helpful in supporting sustainable business growth as it improves the use of resources, mitigates the risks, and strengthens corporate social responsibility (CSR). Data privacy, accountability, and unbiased outcomes are all protected by ethical AI outlines which in turn helps in building trust among the customers and the investors both. ITEs organizations are coming forward to adopt AI driven solutions in competitive digital environment in order to balance their profitability with environmental and social sustainability. 191 respondents from different departments of Indian ITEs Organisations were surveyed to know the factors that determines AI Powered Ethical Innovations for Sustainable Business Decision in Indian ITEs Organisations and the impact of AI powered ethical innovations on sustainable business decisions. The study concludes that there is significant impact of AI powered ethical innovations on sustainable business decisions.