Article
Adoption of AI-Powered Financial Advisory Services: Determinants of Investor Trust, Acceptance and Decision Quality
Artificial Intelligence (AI) is revolutionizing the financial services industry by making it possible to offer innovative advisory solutions, which include customized investment guidance, portfolio management, risk analysis, and financial planning. One of the most popular forms of AI financial advisory is robo-advisors or intelligent advisory platforms, which are known for their efficiency, accessibility, and cost-effectiveness. A total of 200 respondents were selected using the convenience sampling technique, which enabled the researcher to gather data efficiently from readily accessible participants. Technological, psychological, organizational and environmental issues are discussed that influence investor attitudes towards the financial applications of AI. The study examined customers’ perceptions of AI-powered financial advisory services and analyzed the influence of demographic variables such as age and gender. The findings revealed that there is no significant association between these demographic factors and the level of perception toward AI-driven financial advisory solutions. Most respondents demonstrated moderate to high levels of perception, indicating a generally positive attitude toward the adoption of AI in financial decision-making. These results suggest that AI-powered advisory services are gaining acceptance among diverse customer groups and have the potential to transform the financial services industry. As AI technologies continue to evolve, financial institutions should prioritize trust, transparency, security, and customer-centric innovation to maximize adoption and enhance the overall customer experience. The article concludes by highlighting the importance of transparency, ethical AI usage, investor education, and regulatory assistance to boost confidence and promote wider adoption of AI-driven financial advisory services.