Consumer Adoption of Quick Commerce Grocery Platforms: An Integrated TAM–S O R–Trust Framework

Quick‑commerce grocery platforms such as Blinkit, Zepto, and Instamart have transformed consumer shopping behavior in India post‑COVID‑19. This study integrates the Technology Acceptance Model (TAM), Stimulus‑Organism‑Response (S‑O‑R), and Trust Theory to examine how design aesthetics, perceived ease of use, and social influence shape purchase intention through customer trust and perceived value. A survey of 500 respondents was analyzed using Structural Equation Modeling (SEM). Results show that trust and perceived value mediate adoption, while technology readiness and age moderate key relationships. Findings extend theoretical understanding of digital retail adoption and provide managerial insights for quick‑commerce platforms.