Factors affecting Adoption of Investment Recommendation Apps for Investing in the Stock Market: An Empirical Study

 Rapid adoption of mobile financial services has been witnessed by the digital age where mobile business applications are increasingly seen as private investor investments in stock market. This is mainly due to fundamental features of mobile trading apps. In previous days, stockbroker’s advice, television and newspapers are the primary source of information for the investors which is now changed to trading apps and expert advice through social media apps like Instagram, LinkedIn, YouTube, etc. The study offers deep evaluation of the way the consumers use online apps to invest in the stock market. Mobile Trading Apps (MTA) provides securities, funds and financial information which is followed by “app recommendation, expert ratings and fund ratings” to support the decision. 332 stock market investors were surveyed to explore the factors affecting Adoption of Investment Recommendation Apps for Investing in the Stock Market. Significant impact of Adoption of Investment Recommendation Apps on Investing in the Stock Market is found by the study results.