Building Customer Loyalty in the Restaurant Industry: Entrepreneurial Strategies & Influencing Factors

Customer loyalty, Food quality, Service Quality, Ambience, E-WOM, social media marketing, entrepreneurs.

This study aims to evaluate the essential elements of e-WOM, social media marketing, service quality, food quality, price fairness, restaurant ambience and brand image that contribute in entrepreneur to attain customer loyalty in the restaurant business. In addition, the purpose of this study was to validate the relationship between independent factors, such as social media marketing, e-WOM, service quality, food quality, ambience, price fairness and brand image, and the dependent variable, customer loyalty. This study is explained through a model utilized a simple random sample technique who dine at various multi cuisine restaurants in Udaipur (Rajasthan). The ideas have also been evaluated using Pearson's correlation test and regression analysis. All hypotheses have been found to be supported by the data, indicating that the examined variables are strongly associated with one another. Consequently, the results suggested that restaurant business should not only implement and preserve a competitive advantage in the restaurant sector, but also allocate more resources in enhancing service quality, food quality, and establishing a brand image that will ultimately lead to customer loyalty.