Artificial Intelligence Financial Literacy and Investment Decision Making among Retail Investors in India

The main objective of the present study was to assess the influence of Artificial Intelligence Financial Literacy (AIFL) on the investing decisions of retail investors. The use of AI technologies, such as ChatGPT, Gemini, AI-based investment applications, and robo-advisors, has grown dramatically in today's digital world. Artificial Intelligence Financial Literacy has therefore emerged as a crucial competency for investors.

The study used a quantitative research approach and included a sample of retail investors. A structured questionnaire was used to gather the data. Regression analysis, Cronbach's Alpha, Pearson correlation, and descriptive statistics were employed for data analysis.

The results indicate that Artificial Intelligence Financial Literacy and Investment Decision Making (IDM) are positively correlated. According to the study, increasing AIFL helps investors make more sensible, knowledgeable, and successful investing choices.

In order to help investors make wise and successful investment decisions, the report also suggests that financial institutions, legislators, and educational institutions support Artificial Intelligence Financial Literacy.