Article
The Impact of Artificial Intelligence on Business Communication and Managerial Decision-Making in the Digital Economy
Reshaping workforce processes and methods of communications and data processing within an organization is a result of rapid advancements in artificial intelligence (AI) technology within the digital economy. This study explored the integration of AI in the workplace has focused on the automation of routine business processes and tasks. The aim is to examine the adoption of AI in business communication and the relatedness of communication and decision effectiveness in the context of AI adoption. Based on the Technology Acceptance Model, the study utilized a quantitative, cross-sectional approach to collect primary data from 384 participants that were able to provide a description based on their job-related AI interaction experience. The participants’ data was analysed and interpreted through the application of descriptive statistics, reliability analysis, exploratory factor analysis, correlation analysis, regression analysis, and one-way analysis of variance. The results indicated that the adoption of AI in business communications positively impacts the effectiveness of managerial decisions. The results also indicated that the effectiveness of managerial decisions positively impacts the effectiveness of business communications. The results of this analysis indicated that the adoption of AI in the workplace positively impacts the organization beyond the performance of routine tasks. The study extends the current research examining the integration of AI in organizations by utilizing the technology adoption model to combine the automation of two interrelated processes in the organization and offers practical recommendations to balance the adoption of AI with the importance of business communication and the effectiveness of managerial oversight in the organization.