Transformation of India’s Retail Sector through Digitalization and the Rise of Self-Checkout Systems

This study examines consumer awareness, usage, perception, and acceptance of self-checkout systems in organized retail stores in urban India. It focuses on factors such as ease of use, usefulness, payment security, technology anxiety, customer satisfaction, and future willingness to adopt these systems. The research is limited to consumer behavior and excludes technical or cost-related aspects. Its significance lies in contributing to academic understanding of technology adoption, offering practical insights for retailers to improve customer experience, and highlighting the social role of self-checkout systems in promoting digital familiarity and modernizing India’s retail sector.