Entrepreneurial Ideation, Creativity, and Innovation through Structured Brainstorming Techniques: An Empirical Study in the Context of Indian Startups

significant, brainstorming, strategies, involvement

Entrepreneurship and innovation are the foremost factors that helps the development of economy and startups in India. Considering that, ideation, creativity and innovation serve a crucial role in supporting entrepreneurs produce rare products, services and business models. This paper focuses on comprehending the capacity of planned thinking processes in improvising entrepreneurial ideation and creativity amongst other startups of India. Thinking strategies motivate towards liberal thinking, teamwork, and spawning of distinct ideas that in a way aids innovation and problem-solving. The research emphasizes the several theories of brainstorming like delay in decision-making, fostering unique ideas, production quantity, teamwork and community involvement. This aims at the significance of streamlined ideation strategies within entrepreneurial education and real-world application. By examining the several methods i.e. innovation, ideation, and brainstorming, the study focuses on analysing how planned brainstorming helps towards innovative thinking and entrepreneurial success within the Indian startup landscape. A sample of 271 was collected. All the factors Entrepreneurial Ideation, Creativity Enhancement, Team Collaboration, and Innovation Capability are showing significant impact on Indian start-ups.